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Nikunj Goyal

I am a visual communication designer trying to bridge the gap between traditional methods and digital tools in the field of art and design. Aerosol Artist turned designer looking to define every pixel of every composition while making it look aesthetically pleasing in more ways than one.

Playing with different mediums to make things interesting

Augmented Reality

Illustration

Artboard 1.png

Artificial
Intelligence

Graffiti

Print

Animation

Journey

IPG Mediabrands

2014-2017

Started as an intern and worked my way up to be a junior designer getting adept at the foundational knowledge about digital marketing and creative process with an early introduction of how to deal with clients and teamwork.

Graduated as a Graphic designer at Castrol, Bajaj, Royal Enfield, IDFC Bank and learned how to make UI integrations and digital properties for websites and applications.

2018-2019

Took on a role as a graphic designer on Coca-Cola India and all of its sub-brands, Sprite, Thumps Up, Limca, Minute Maid, Maaza, Smart Water, and more, handling all their social media platforms and Digital properties in India. Simultaneously working on Honda Cars India and handling all their Socal Media Platforms and Digital Properties as well. Notable milestones were winning the pitch for Coca-Cola India in its entirety, Designing the VIS for the merger of Coca-Cola India and ICC, and the Launch of Honda Civic 2019 in India.

Srishti Institute of Art, Design and Technology

2019-2021

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Started my master’s in Visual Communication at Srishti College. Took up a theses project on the Coexiseance of Print and Digital methods in the field of Art and Design focusing a major chunk of research on different integrations of Augmented Reality in the traditional and modern aspects of print art and design, and another 6-month project on the principles of Gamification for Art and Design.

HP Studio

2020-2022​

Started a role as an Art Director at HP Studio, Global, looking at a global outlook of how campaigns work in different parts of the world, closely working with the teams in the US, Singapore, UK, Spain, and India. Looking at how augmented reality could be used as the next phase of interactivity and contribute to the gaming as well as digital products wing of the bigger brand

boAt

2023-Present

As a solo contributor, I startted my journey at boAt by making the first augmented reality print ad, Stadium interactions for fans during IPL and made the first AR filter for a live stadium event.

Worked on QR code art enabled billboards, AI music videos and many creative tech enabled projects.

Eventually I started leading a team of component individuals overlooking the brand campaigns, product launches, User interface design systems and anything between the intersection of creativity and technology.

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The culmination of the last 10 years made me the only designer in an elite group of marketeers to win 30- Under 30.

Got a project in mind?
Say namaste on LinkedIn!

©2022 by Nikunj Goyal

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